Global Fast-Food Giant
Background
With over 19,000 locations worldwide, this multinational fast-food chain is known for its signature flame-grilled burgers and a diverse menu catering to different global markets.
The Challenge
Despite its size, the brand faced operational inefficiencies in its drive-thru lanes and challenges with menu management. Slow service times and static menu boards resulted in lost revenue, while franchisees lacked the flexibility to adapt menus to regional preferences and promotions.
The RSG Solution
To improve efficiency and profitability, RSG introduced Fingermark’s Eyecue and Super Nova, creating a smarter, AI-powered drive-thru experience:
- Eyecue: Using AI-driven analytics, Eyecue provided real-time performance insights, helping store managers adjust staffing levels and reduce drive-thru congestion. This led to an 11% improvement in average service times within the first year.
- Super Nova: The dynamic digital menu system enabled real-time updates, allowing franchisees to adjust pricing, feature promotional items, and optimize menus based on location-specific preferences without the need for costly signage replacements.
The Results
The introduction of AI-powered analytics and digital menu boards helped the brand:
- Enhance drive-thru service speeds
- Improve upsell opportunities
- Ensure a seamless experience for customers across locations.
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