Chicago-Based Hot Dog Chain
Background
This American fast-casual restaurant chain, known for its Chicago-style hot dogs, Italian beef, and Polish sausages, has over 75 locations across multiple U.S. states.
The Challenge
While expanding into new markets, the company faced challenges with maintaining drive-thru efficiency and ensuring promotional consistency. Customers experienced slow service during peak hours, and manual menu updates caused discrepancies across franchise locations.
The RSG Solution
To ensure a faster, more consistent customer experience, RSG introduced Fingermark’s Eyecue and Super Nova to streamline operations:
- Eyecue: AI-powered drive-thru monitoring provided real-time service insights, helping staff adjust workflows and reduce congestion. Order handoff tracking ensured that drive-thru service remained fast and efficient, even during peak hours.
- Super Nova: The digital menu system allowed instant updates across locations, ensuring seasonal and regional menu items were properly highlighted. This reduced confusion for customers and maximized revenue opportunities.
The Results
By improving service speed and menu flexibility:
- The chain enhanced customer satisfaction
- Increased sales of limited-time items
- Created a smoother, more profitable expansion strategy.
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