- Vertical
- Fast Food
- Countries
- U.S.A.
- Size
- 75 Location
Background
This American fast-casual restaurant chain, known for its Chicago-style hot dogs, Italian beef, and Polish sausages, has over 75 locations across multiple U.S. states.
The Challenge
While expanding into new markets, the company faced challenges with maintaining drive-thru efficiency and ensuring promotional consistency. Customers experienced slow service during peak hours, and manual menu updates caused discrepancies across franchise locations.
The RSG Solution
To ensure a faster, more consistent customer experience, RSG introduced Fingermark’s Eyecue and Super Nova to streamline operations:
- Eyecue: AI-powered drive-thru monitoring provided real-time service insights, helping staff adjust workflows and reduce congestion. Order handoff tracking ensured that drive-thru service remained fast and efficient, even during peak hours.
- Super Nova: The digital menu system allowed instant updates across locations, ensuring seasonal and regional menu items were properly highlighted. This reduced confusion for customers and maximized revenue opportunities.
The Results
- Enhanced customer satisfaction levels
- Increased sales for limited-time promotional items
- Streamlined expansion operations with improved profitability