Home / AI has moved from boardroom conversation to operational imperative in global retail. For CIOs the path forward is anything but straightforward. This report cuts through the noise.

AI has moved from boardroom conversation to operational imperative in global retail. For CIOs the path forward is anything but straightforward. This report cuts through the noise.

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Retail’s AI Reckoning: WhatCIOs Need to Do Now

The retail industry has spent the last two years talking about AI. In 2026, the conversation shifts from experimentation to execution.

The question is no longer whether retailers have launched AI pilots. It is whether their technology leadership has built the architecture, governance, and integration needed to scale AI in a way that drives measurable value.

That pressure is building from every direction. Boards want faster deployment. CFOs want proof of ROI. Security teams are warning that new AI capability often comes with a larger attack surface. At the same time, AI is already reshaping how consumers discover and buy products, putting established search and commerce strategies under real strain.

The data makes the urgency hard to ignore. According to the report, 89% of global retail and CPG companies are already actively using or piloting AI, AI-driven traffic to US retail sites grew 693% year over year during the 2025 holiday season, and the average global cost of a retail data breach reached $3.54 million.

Our latest report, Retail’s AI Reckoning: What Every CIO Needs to Know Right Now, draws on primary research from NVIDIA, IBM, Deloitte, Adobe, Salesforce, McKinsey, and others to give retail technology leaders a grounded view of where the market is headed and what priorities matter most now. It also highlights where regional differences are emerging and what they mean for global retail organizations.

Download the report to see the four priorities retail CIOs should focus on next and where the biggest risks and opportunities are taking shape.

RSG Report

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