Midwestern Fast-Casual Favorite
The Challenge
With over 900 locations across 26 U.S. states, this fast-casual burger and frozen custard chain is known for its signature burger and freshly made frozen desserts. The brand prided itself on friendly service, but increasing demand led to longer wait times and operational slowdowns. Additionally, menu inconsistencies made it difficult for customers to find regional favorites and promotions at the right times.
The RSG Solution
To create a smoother, more efficient customer experience, RSG introduced Fingermark’s Eyecue and Super Nova, enhancing operations in key ways:
- Eyecue: AI-powered queue tracking and predictive analytics helped managers anticipate peak service times and proactively deploy staff to meet demand. Leaderboard engagement encouraged employees to optimize order fulfillment speeds.
- Super Nova: The intelligent digital menu system allowed franchise owners to update pricing, highlight limited-time flavors, and promote upsell items dynamically. This ensured menu accuracy and better customer engagement across locations.
The Results
- With real-time queue monitoring and menu adaptability
- Reduced drive-thru congestion
- Improved promotional visibility
- Delivered a smoother ordering experience, keeping customers coming back.
Resources
Media Center
Products
Industries
Solutions
Subscribe to our newsletter
By signing up to receive emails from RSG Global, you agree to our Privacy Policy.
© 2025 Retail Services Group, Inc.