- Vertical
- Fast Food
- Countries
- United States
- Size
- 900
The Challenge
With over 900 locations across 26 U.S. states, this fast-casual burger and frozen custard chain is known for its signature burger and freshly made frozen desserts. The brand prided itself on friendly service, but increasing demand led to longer wait times and operational slowdowns. Additionally, menu inconsistencies made it difficult for customers to find regional favorites and promotions at the right times.
The RSG Solution
- Eyecue: AI-powered queue tracking and predictive analytics helped managers anticipate peak service times and proactively deploy staff
- Super Nova: The intelligent digital menu system allowed franchise owners to update pricing, highlight limited-time flavors, and promote upsell items dynamically
The Results
- Reduced drive-thru congestion
- Enhanced promotional visibility
- Decreased customer wait times
- Improved ordering experience and customer retention