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With over 38,000 locations across more than 100 countries, this American multinational fast-food chain built its reputation on quick service and affordability.
The Challenge
Drive-thru congestion and outdated menu boards created bottlenecks that slowed operations and impacted revenue. Static menu displays limited the ability to adjust pricing, promotions, and regional offerings, leading to missed upsell opportunities.
The RSG Solution
To modernize drive-thru operations and ensure faster, more efficient service, RSG deployed Fingermark’s Eyecue and Super Nova solutions:
- Eyecue: AI-powered queue monitoring and staff alerts helped optimize service times, reducing average drive-thru wait times by 11%. Leaderboard functionality encouraged friendly competition among staff, improving speed and efficiency.
- Super Nova: A cloud-based digital menu management system enabled instant pricing updates, promotional adjustments, and localized menu customization without the delays of manual signage changes.
The Results
With AI-driven service optimization and real-time menu updates:
- The brand significantly reduced bottlenecks
- Improved order accuracy
- Increased upsell conversions, reinforcing its dominance in the quick-service industry.
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