Laura Ashley
Background
Laura Ashley is a British textile design company now controlled by the MUI Group of Malaysia. It was founded by Bernard Ashley, an engineer, and his wife Laura Ashley in 1953 then grew over the next 20 years to become an international retail chain. Sales totaled over £276 million in 2000. Its products can be described as quintessentially English.
The Challenge
Laura Ashley, a global retailer renowned for its clothing and home furnishings, faced escalating operational costs and the complexities of managing a multichannel shopping experience. These challenges hindered their ability to invest in strategic initiatives like supply chain optimization.
The RSG Solution
Laura Ashley partnered with RSG to provide the following scope of services:
- Global point of sale roll-out in 14 countries (Europe, Canada and USA)
- Store hardware break/fix
- Helpdesk Support – same day, next day onsite service
- Installation and renovation projects for all stores
The Results
- Standardized the store technology stack
- Reduced annual I.T. store support costs by 32%
- Standardized store support processes and procedures
- Implemented governance and management processes
- Accurate asset management and reporting
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