Laura Ashley is a British textile design company now controlled by the MUI Group of Malaysia. It was founded by Bernard Ashley, an engineer, and his wife Laura Ashley in 1953 then grew over the next 20 years to become an international retail chain. Sales totaled over £276 million in 2000. Its products can be described as quintessentially English.
Laura Ashley, a global retailer renowned for its clothing and home furnishings, faced escalating operational costs and the complexities of managing a multichannel shopping experience. These challenges hindered their ability to invest in strategic initiatives like supply chain optimization.
Laura Ashley partnered with RSG to provide the following scope of services:
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