- Website
- www.lauraashleyusa.com
- Vertical
- Apparel
- Countries
- International
Background
Laura Ashley is a British textile design company now controlled by the MUI Group of Malaysia. It was founded by Bernard Ashley, an engineer, and his wife Laura Ashley in 1953 then grew over the next 20 years to become an international retail chain. Sales totaled over £276 million in 2000. Its products can be described as quintessentially English.
The Challenge
Laura Ashley, a global retailer renowned for its clothing and home furnishings, faced escalating operational costs and the complexities of managing a multichannel shopping experience. These challenges hindered their ability to invest in strategic initiatives like supply chain optimization.
The RSG Solution
- Point of sale deployment spanning 14 countries (Europe, Canada, USA)
- Hardware maintenance and repairs
- Same-day or next-day on-site technical support
- Store installation and renovation services
The Results
- Unified technology infrastructure
- 32% reduction in annual IT store expenses
- Standardized operational procedures
- Established governance protocols
- Enhanced asset tracking and visibility