

- Website
- www.maisonbirks.com
- Vertical
- Luxury Jewelry
- Countries
- Canada and USA
Background
Birks Group is a designer, manufacturer and retailer of jewellery, timepieces, silverware and gifts, with stores and manufacturing facilities located in Canada and the United States. The Group was created in November 2005 through the merger of Henry Birks and Sons Ltd. (Canada) and Mayors Jewelers Inc. (United States).
The Challenge
Birks faced escalating IT operating costs and complex IT management challenges across its North American stores. To address these issues, they needed a solution that would streamline IT operations, reduce expenses and enhance operational efficiency.
The RSG Solution
- Store technology stack break/fix support
- Service desk support with same/next-day resolution
- New store technology roll-out
- Asset Management
- Network monitoring
- RSG Retail Cloud
The Results
- Standardized the store technology infrastructure
- Reduced annual IT store support costs
- Established consistent support processes and procedures
- Implemented governance and management protocols
- Achieved accurate asset tracking and reporting capabilities